The 00 Brandmark
The 00 brandmark symbolizes the duality of collaboration. Black and white, positive and negative, it represents the two sides of collaboration. The front and back weave through each other, creating the form of an infinity symbol. The twisting form of the brandmark was derived from the art of knot tying. In this instance, the knot is used as a metaphor for duality. The 00 Project is an act of binding two collaborator’s ideas, processes and philosophies together into a single unified outcome, which when finished, are woven seamlessly together, inextricably linked.
Book Design: PACKAGE
Book DESIGN: Contents
00 Volume 01 Black Material Video Project